[FoME] Studie: How UK broadcasters portrayed the wider world in 2010 and how international content can achieve greater impact with audiences

[Ulrich Schlenker]

Sehr geehrte Damen und Herren,

heute bin ich via Twitter auf diese Studie aufmerksam geworden, die  
möglicherweise auch für Sie interessant sein könnte:

outside the box
How UK broadcasters portrayed the wider world in 2010 and how  
international content can achieve greater impact with audiences
(Martin Scott with Sandra Milena Rodriguez Rojas and Charlotte Jenner)

PDF: http://bit.ly/khCHk7

Beste Grüße

Ulrich Schlenker


Aus dem Vorwort:

2010 was a year in which UK broadcasters produced some
remarkable international programmes. There were superb
documentaries like The Lost Girls of South Africa (Channel 4),
Mugabe and the White African (More4) and Women, Weddings, War
and Me (BBC3). There were memorable current affairs programmes,
for example This World – Hostage in the Jungle (BBC2), Dispatches –
Africa’s Last Taboo (Channel 4) and Panorama – Chocolate, the Bitter
Truth (BBC1). There was innovation with Welcome to Lagos (BBC2).
And there were brilliant dramas like I am Slave (Channel 4) and Blood
and Oil (BBC2).

All these programmes were striking reminders of the extraordinary
power of television to engage audiences with important international
issues and to shed light on how people live their lives in other
countries.

And yet the future of international content on UK television is far from
certain.

In chapter 1 we present the latest findings from a unique study which
we have been undertaking since 1989. It examines in detail how
much international coverage there is on which channels, covering
what topics, through which genres, in what countries and how this
has changed over time. This latest research looks at 2010. Some
of the findings are cause for celebration and others raise serious
concerns for the future.

In chapter 2 we look at how international content can achieve
greater impact with audiences, given the rapidly changing media
environment, specifically in relation to marketing, time-shift  
television
and social and online media. Whilst these changes bring significant
opportunities, they also present huge challenges for international
programming.

The aim of this research is to encourage broadcasters, producers
and those who collaborate with them to think more strategically about
ways in which international content can reach and engage a range of
audiences, now and in the future.
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