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<p class="MsoNormal"><span lang="EN-US" style="color:#222222;background:white">Dear Media Development community,</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">We are pleased to announce</span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif"> the
</span><em><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;font-style:normal">ABC Audience Research Toolkit for Community Radio
</span></b></em><em><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext;font-style:normal">authored by our Kenyan partners</span></em><em><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;font-style:normal">.
</span></b></em><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">It can be freely downloaded at our COMMBOX digital library,
</span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#2F5597"><a href="https://commbox.org/document/abc-audience-research-toolkit-for-community-radio-a-practical-guide-for-journalists-radio-hosts-producers-station-managers-directors-and-ceos"><span style="color:#2F5597">here</span></a></span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">.</span><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif"><o:p></o:p></span></b></p>
<p class="Default"><em><span style="font-family:"Gilam Book";color:windowtext;font-style:normal"><o:p> </o:p></span></em></p>
<p class="MsoNormal"><em><span lang="EN-US" style="font-family:"Calibri",sans-serif;font-style:normal">The publication
</span></em><span lang="EN-US">was part of a capacity building project called ‘Know Your Audience – Improve Your Radio Rating’, a project funded by the Dutch foundation Stem van Afrika (SvA).</span><o:p></o:p></p>
<p class="MsoNormal"><em><b><span style="font-family:"Calibri",sans-serif;font-style:normal"><o:p> </o:p></span></b></em></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">Designed by and for African community broadcasters, it provides guidance, tools, and methodologies to help stations better understand their audiences,
strengthen engagement, and demonstrate their impact. </span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p></o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="Default"><span class="A2"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">This toolkit provides a practical ABC process – Assess, Build, Convert – to help community radio teams plan, run, and use audience
research to improve their broadcast.</span></span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p></o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">It showcases cost-effective solutions undertaken by four radio stations in Uganda and Kenya – EK FM 88.3 (Mbita, Kenya), Radio Mchungaji (Samburu, Kenya), Radio Pacis (West Nile, Uganda), and Radio Etoil A Karamoja (Kotido,
Uganda). <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">You are invited to explore the toolkit and consider how it can support your audience research and development efforts.<o:p></o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">You are warmly invited to join us at the launch:<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">WHEN: Tuesday 30<sup>th</sup> of June 2026<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">WHAT TIME: 15h <span style="color:black;background:white">
in Kenya (GMT+3)</span> / 14h Central European Summer Time (GMT+2 / CEST)<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black">WHERE: <a href="https://us02web.zoom.us/j/81366787038?pwd=LKTG7stt5NEuW1RBaDo4l0yf4U1axI.1">
Zoom Meeting</a><o:p></o:p></span></p>
<p class="xxmsonormal"><span lang="EN-US" style="color:black">Meeting ID: 813 6678 7038</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="xxmsonormal"><span lang="EN-US" style="color:black">Passcode: 568715</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext">Come and take part in this conversation!<o:p></o:p></span></p>
<p class="Default"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Kind regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#2F5496;mso-fareast-language:DE">Fabíola Ortiz dos Santos</span></b><b><span lang="EN-US" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#2F5496;mso-fareast-language:DE"><o:p></o:p></span></b></p>
<p class="MsoNormal" style="background:white"><span lang="EN-US" style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">Desk Officer Anglophone & Lusophone Africa<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-US" style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">CAMECO</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#222222;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-US" style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">Anton-Kurze-Allee 2</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#222222;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">52064 Aachen</span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#222222;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">Germany</span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#222222;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE">Tel.: +49 (0) 241-70131216<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE"><a href="mailto:fabiola.ortizsantos@cameco.org"><span style="color:blue">fabiola.ortizsantos@cameco.org</span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE"><a href="mailto:africadesk@cameco.org"><span style="color:blue">africadesk@cameco.org</span></a>
<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt;font-family:"Segoe UI",sans-serif;color:#222222;mso-fareast-language:DE"><a href="http://www.cameco.org/"><span style="color:blue">www.cameco.org</span></a></span><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#222222;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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