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<p class="elementToProof" style="margin-top: 0px; margin-bottom: 0px;"><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Dear colleagues and partners working on Media Viability,</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">On behalf of the </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">Media Viability Manifesto (MVM)</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> initiative</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);">,</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> we
are delighted to invite you to an interactive online workshop. This event is designed to offer a platform for media viability experts and partners like yourself, to share your valuable feedback on a draft </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">Theory
of Change </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">for media viability. This strategic framework has been collaboratively developed by 11 international media development and support organizations.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Join us for: </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 0, 0); font-weight: 700;">A Joint Strategy for Media Viability: Theory of Change Validation Workshop</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"><i>Date and Time: Wednesday, February 7th, 3:00 - 5:00 pm CET</i></span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Please </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(17, 85, 204);"><a href="https://forms.gle/wjvBmnR7sZDUw3Ly8" target="_blank" id="OWA10d84e04-3576-fa18-6182-d8ec036f4013" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="0" data-loopstyle="linkonly" style="color: rgb(17, 85, 204); text-decoration: none; margin: 0px;">register
here</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> by February 5th.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Our goal in creating this shared framework is to increase the impact and effectiveness of media viability programs, by minimizing duplication and targeting activities where
they are most needed. Your perspective is crucial in shaping this transformative, joint endeavor.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">Highlights of the workshop include</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">: </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Introduction to the MVM initiative </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Presentation of the draft Theory of Change for media viability </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Facilitated breakout sessions for constructive feedback</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Discussion of insights and outlining future plans for the MVM initiative </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">After successful </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(17, 85, 204);"><a href="https://forms.gle/uaRR1CBkDQZ7JoGJ6" target="_blank" id="OWAdee9062d-4303-bd97-de1b-b430eb05bb05" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="1" data-loopstyle="linkonly" style="color: rgb(17, 85, 204); text-decoration: none; margin: 0px;">registration
for the event</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, you will receive a synthesized version of the draft Theory of Change. It would be great if you would have the chance to review that ahead of the
event. <b>Further information about the MVM initiative is provided below.</b></span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">We really hope that you can join us to share your expertise, provide critical feedback, and engage in an insightful discussion. </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Looking forward to the opportunity to connect with all of you. </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Warm regards,</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Laura Moore on behalf of the MVM initiative </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">A joint strategy for media development</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">During an in-person workshop of the MVM initiative in November 2023, representatives of </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://akademie.dw.com/en/home/s-9519" target="_blank" id="OWA8a6bffd3-d107-ce9d-9875-524539316876" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="2" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">DW
Akademie</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.mediasupport.org/" target="_blank" id="OWA3ec5b485-795f-24c4-f307-79dc87db3ac7" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="3" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">International
Media Support</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.freepressunlimited.org/en" target="_blank" id="OWA2bbda9ca-ea62-6282-877c-2dd0051c0f25" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="4" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">Free
Press Unlimited</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.unesco.org/en" target="_blank" id="OWAe9fb8575-08ea-91f0-566b-bb5ac3d206b3" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="5" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">UNESCO</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.bbc.co.uk/mediaaction/" target="_blank" id="OWA2ff1f4ce-6f58-4e65-7123-70cb06802523" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="6" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">BBC
Media Action</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.sembramedia.org/" target="_blank" id="OWA4dbdbabf-021b-c021-7b0e-59ceeaa25a35" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="7" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">Sembra
Media</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.cima.ned.org/" target="_blank" id="OWA007a6f56-c2d3-7d16-4c8f-7880fca24d58" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="8" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">Center
for International Media Assistance</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://internews.org/" target="_blank" id="OWAabddd3e1-74f1-16cc-1b58-d55e5cc3dde2" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="9" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">Internews</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.ftstrategies.com/en-gb/" target="_blank" id="OWAdcd1b4a0-9070-83d2-8992-7d347ed08995" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="10" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">FT
Strategies</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.hirondelle.org/fr/" target="_blank" id="OWA908d0722-d523-3176-5f0c-a904a0591644" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="11" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">Fondation
Hirondelle</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> and </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 135, 235); background-color: rgb(255, 255, 255);"><a href="https://www.irex.org/" target="_blank" id="OWAdf982bc3-6e7e-5864-01da-ac2fb56cabf9" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="12" data-loopstyle="linkonly" style="color: rgb(0, 135, 235); text-decoration: none; margin: 0px;">IREX</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> collaboratively
developed a Theory of Change for media viability. This shared vision aims to prevent duplication, increase impact, and enhance the effectiveness of media viability programs, focusing on areas where they are most needed.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">The draft Theory of Change will undergo external validation in an </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(17, 85, 204);"><a href="https://forms.gle/uaRR1CBkDQZ7JoGJ6" target="_blank" id="OWA36241c99-46dd-56b7-c04f-f96876de1d2b" class="x_x_x_x_x_OWAAutoLink" rel="noopener noreferrer" data-auth="NotApplicable" data-linkindex="13" data-loopstyle="linkonly" style="color: rgb(17, 85, 204); text-decoration: none; margin: 0px;">online
workshop</a></span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> on February </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);">7th at 3 pm CET. Once finalized, the Theory of
Change will be published as part of the Media Viability Manifesto. </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">About the Media Viability Manifesto (MVM) initiative</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">Actors in the field of media viability have come together in a pioneering multi-stakeholder initiative to improve the sustainability of independent public interest media.
Through a collaborative process involving practitioners in the field, the MVM initiative seeks to foster </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">conceptual clarity</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">strategic
collaboration</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">, and </span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">coordinated implementation</span><span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);"> for
the media development community.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">The Media Viability Manifesto will provide a comprehensive resource that is currently being developed in a multi-stage process, involving a comprehensive mapping of existing
media viability tools and approaches, a media viability survey, co-creation workshops, and validation by external stakeholders. The final Media Viability Manifesto is expected to be published in May 2024. </span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34); font-weight: 700;">What is at stake?</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">The Media Viability Manifesto initiative is gaining momentum at a time when different stakeholders invested in media viability are looking to unite their efforts to confront
a multifaceted crisis in journalism. Traditional media business models have collapsed, and donor funding is rarely long term. Without sustainable resources, public interest media simply cannot deliver and sustain their operations. The efforts of the international
media development community have been historically fragmented, lacking precise definitions and coordinated strategies to address the challenge. The MVM initiative seeks to address these challenges, promoting meaningful impact and systemic change.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">The purpose is not merely to protect independent media outlets as businesses but, more importantly, to safeguard democracy on a global scale.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">We hop to see you on Feb. 7th.</span></p>
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<span style="font-family: Arial, sans-serif; font-size: 10pt; color: rgb(34, 34, 34);">All the best,<br>
Laura</span></p>
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</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 32, 96); background-color: rgb(255, 255, 255);"><b>Dr. Laura Moore</b></span><span style="font-family: Georgia, serif; font-size: 11pt; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);"><br>
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">Head of Research and Evaluation</span><span style="font-family: Georgia, serif; font-size: 11pt; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);"><br>
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">Research and Evaluation</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 128, 255); background-color: rgb(255, 255, 255);"> |
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">Policy and Learning</span><span style="font-family: sans-serif; font-size: 13px; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);"><br>
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</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">DW (Deutsche Welle)</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 128, 255); background-color: rgb(255, 255, 255);"> |
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">Voltastr. 6</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 128, 255); background-color: rgb(255, 255, 255);"> |
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">13355 Berlin</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 128, 255); background-color: rgb(255, 255, 255);"> |
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">Germany</span><span style="font-family: sans-serif; font-size: 13px; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);"><br>
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</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);">laura.moore@dw.com</span><span style="font-family: sans-serif; font-size: 13px; color: rgb(36, 36, 36); background-color: rgb(255, 255, 255);"><br>
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