<html>
<head>
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
</head>
<body>
<p> </p>
<p style="margin-bottom: 0.28cm; line-height: 120%" lang="en-GB"><span
lang="en-GB"></span>Liebe Liste,</p>
<p style="margin-bottom: 0.28cm; line-height: 120%" lang="en-GB">mit
fröhlichen Wünschen für ein neues Jahr leite ich Ihnen diesen
Hinweis von unserem Mitglied Prof. Christoph Spurk über eine von
ihm mit durchgeführte Studie zur Wirkung von Medienprojekten
weiter. Die Studie wurde im November 2019 veröffentlicht. Sollte
der eine oder die andere unter Ihnen am Design für ein neues
Medienentwicklungsprojekt sitzen - hier finden Sie sicher gute
Anregungen: </p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">How
do media support projects really work, what impact can they
achieve?
This question is central to a new study, mandated by Swiss
Development cooperation, and now published. </span>
</p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">The
study “The Use of Theories of Change in Media and Governance
Programs” has looked into </span>
</p>
<ul>
<li>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">Theories of Change used in various selected
programmes by different donors and implementers (Swiss
Development Cooperation, Fondation Hirondelle, BBC Media
Action, Free Press Unlimited, Deutsche Welle Akademie) </span>
</p>
</li>
<li>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB"><u>Empirical</u></span><span lang="en-GB">
research studies on effects media have really achieved in
terms of political interest, knowledge, and attitude change.
</span> </p>
</li>
</ul>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">The
study has found out that there are different models of Theories
of
Change and that donors and implementers use models that are
similar
to the Logframe. This is in contrast to the original “causal”
model of Theories of Change, which proposes to use a detailed
chain
of interlocking elements to formulate the Theory of Change
(“result
chain”). Different projects can show various and specific
detailed
result chains. </span>
</p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">The
study also shows that empirical research on media effects has
proven
that media set the public agenda, and that quality media raise
political interest. However, the connection between media
exposure
and political participation depend on many other factors and is
so
far not crystal clear. Nevertheless, empirical studies in
developing
countries are still lacking, especially on radio, especially in
Africa. </span>
</p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">The
study concludes that using result chains would help media
projects to
produce realistic expectations. The insights from empirical
research
can help to be more realistic. Result chains could also help to
conduct impact evaluations. Finally, the study provides examples
of
realistic result chains for different media support approaches.
</span>
</p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><span
lang="en-GB">Links
for download</span></p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><font
color="#0563c1"><u><a
href="https://www.shareweb.ch/site/DDLGN/topics/SitePages/Home.aspx">https://www.shareweb.ch/site/DDLGN/topics/SitePages/Home.aspx</a></u></font></p>
<p style="margin-bottom: 0.28cm; line-height: 120%"><font
color="#0563c1"><u><a
href="https://www.shareweb.ch/site/DDLGN/Documents/Theories%20of%20Change_Media%20Programmes%20and%20Research%20Evidence_2019.pdf">https://www.shareweb.ch/site/DDLGN/Documents/Theories%20of%20Change_Media%20Programmes%20and%20Research%20Evidence_2019.pdf</a></u></font></p>
<p>
<style type="text/css">p { margin-bottom: 0.25cm; direction: ltr; line-height: 115%; text-align: left; }a:link { color: rgb(5, 99, 193); }</style></p>
<pre class="moz-signature" cols="72">--
Dr. Friederike von Franqué
Moderation </pre>
</body>
</html>