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<BODY style="FONT: 10pt Tahoma; MARGIN: 4px 4px 1px"><SPAN style="COLOR: #000000; FONT: 10pt Tahoma">CAMECO Practice Series 03
<DIV><BR><STRONG>La radio écoute ses auditeurs. Guide de l'étude d'auditoire pour les radios locales en Afrique by Fernand Nouwligbeto and Sahadou Zato Ali Illustrations by Hector Sonon CAMECO Practice Series 03, April 2015, 248 pages. <BR></STRONG></DIV>
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<DIV>Free download from CAMECO website: </SPAN><SPAN style="TEXT-DECORATION: underline; COLOR: #ff0000; FONT: 10pt Tahoma"><A href="http://www.cameco.org/english/publications/cameco-practice-series/">http://www.cameco.org/english/publications/cameco-practice-series/</A></SPAN><SPAN style="COLOR: #000000; FONT: 10pt Tahoma"> <BR><BR>This publication is a guide to audience research for community and local radio stations in </SPAN><SPAN style="COLOR: #000000; FONT: 10pt Tahoma">francophone Africa. </SPAN></DIV><SPAN style="COLOR: #000000; FONT: 10pt Tahoma">
<DIV><BR>In the style of an "educational novel", the story is told of a fictional radio station becoming aware of the necessity to embark on audience research. The reader follows the team of Etoile FM, discovering the need to carry out audience research to find ways to improve sustainability of the station. Methods and tools for conducting audience research, including qualitative and quantitative approaches, are described step by step, such as focus group discussions, community interviews, design of questionnaires, etc. </DIV>
<DIV><BR>The story is accompanied by tips and summary sheets on the various methods and tools, with the intention of enabling readers to carry out their own audience research.<BR></DIV>
<DIV>Publication of the book is only a first step for CAMECO. We look forward to receiving feedback from you, and we aim to collect additional material, such as reports of audience surveys, illustrating the experiences of our partners when implementing audience research. These resources will be made available on the CAMECO website. </DIV></SPAN><SPAN style="WORD-WRAP: normal; FONT-SIZE: 10pt; FONT-WEIGHT: normal">
<DIV><BR></DIV>Petra Stammen<BR>Africa Desk<BR>CAMECO<BR>P.O. Box 10 21 04<BR>Germany - 52021 Aachen<BR>Tel.: ++49 (0) 241- 70 13 12 16<BR>Fax: ++49 (0) 241- 70 13 12 33<BR>EMail: Petra.Stammen@cameco.org<BR>Skype: petra_stammen<BR><A href="http://www.cameco.org/">http://www.cameco.org</A><BR></SPAN></BODY></HTML>