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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri><STRONG>Evaluation of Media Cooperation Programme (MCP) of the Danish Arab Partnership Programme<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></STRONG></FONT></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri><STRONG>(DAPP) published today<o:p></o:p></STRONG></FONT></FONT></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>“The Danish Arab Partnership Programme (DAPP) is a long-term programme with the dual objectives of <o:p></o:p></FONT></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>1) Supporting local reform processes in the Middle East and North Africa (MENA region) and <o:p></o:p></FONT></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>2) Establishing a basis for improved dialogue, understanding and cooperation between Arab countries and Denmark.<o:p></o:p></FONT></FONT></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>Media support has been the biggest programme under the DAPP with a total of 178 million DKK (approx. Euro 24 Mio) being allocated to these activities during the period 2005-2012. <o:p></o:p></FONT></FONT></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>The evaluation applies OECD/DAC’s five criteria: relevance, efficiency, effectiveness, (emerging) impacts, and sustainability to answer the overall evaluation questions, including whether and how the media cooperation activities have contributed to media reform in the Arab countries and to enhanced dialogue between professional media partners in Arab countries and in Denmark. Other key questions include the extent to which DAPP and MCP programmes and projects have been able to adjust and respond to the dynamic changes in the region and which lessons can be learned for future media cooperation and professionalization of the media in the MENA region. (Excerpts from Danida website)<o:p></o:p></FONT></FONT></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3><FONT face=Calibri>The overall study frame included 20 different regional and country programmes. <SPAN style="mso-spacerun: yes"> </SPAN>Five countries were assessed: Egypt, Jordan, Lebanon, Yemen and Tunisia. The intervention areas sampled for assessments were: investigative journalism, media monitoring, legal reform, online media, public service broadcasting (PSB), documentary filmmaking and twinnings. <o:p></o:p></FONT></FONT></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="mso-ansi-language: EN-US"><FONT size=3 face=Calibri>The complete report, the executive summary and the “Final Management response & Follow-up Notes” are accessible on </FONT><A href="http://um.dk/en/danida-en/results/eval/eval_reports/evaluations/"><FONT color=#0000ff size=3 face=Calibri>http://um.dk/en/danida-en/results/eval/eval_reports/evaluations/</FONT></A></SPAN></P>
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<DIV><BR></DIV>A. Sofie Jannusch<BR>CAMECO<BR>P.O.Box 10 21 04<BR>52021 Aachen<BR>Fon: **49-241-70 13 12 12<BR>skype: sofie.jannusch<BR>Fax: **49-241-70 13 12 33<BR>Email: sofie.jannusch@cameco.org<BR>Internet: <A href="http://www.cameco.org/">http://www.cameco.org</A> </SPAN></BODY></HTML>