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<DIV>Hi, this is Klaus Jürgen Schmidt, and I would like to forward this
item:</DIV>
<DIV> </DIV>
<DIV>The Drum Beat Network<BR>Re: KONY 2012 Campaign and Debate - Implications
for Development
Effectiveness?<BR>http://www.comminit.com/policy-blogs/content/lessons-learned-kony-2012-campaign-0<BR><BR>Hi
and best wishes. Over the past week a development communication and media
initiative has rocked the development world. I am sure that we have all been
observing and/or participating in the KONY 2012 Campaign and debate as it has
gone viral. It is controversial. Strong opinions have resulted. <BR><BR>What
lessons - positive and negative - can we learn from this initiative for our
work? What do you assess as the added value and lessons learned for development
practice and effectiveness from this "campaign"? <BR><BR>Riona McCormack, the
REPSSI Regional Communications Officer in South Africa, has written a blog that
outlines her opinion of "Lessons learned from the KONY 2012 campaign". "Love it
or hate it, the online phenomenon that is KONY 2012 offers valuable lessons to
development communicators." You can access the full blog here:
<BR>http://www.comminit.com/policy-blogs/content/lessons-learned-kony-2012-campaign-0</DIV></FONT></BODY></HTML>