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<p><font size="7" color="#FF0000" face="Microsoft Sans Serif">Please reserve this date! </font><br>
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<b><font face="Microsoft Sans Serif">Deutsche Welle Global Media Forum 2010 </font></b><br>
<b><font face="Microsoft Sans Serif">"The heat is on! Climate change and the media" </font></b><br>
<b><font face="Microsoft Sans Serif">International conference, 21-23 June, Bonn/Germany </font></b><br>
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<font face="Microsoft Sans Serif">Climate change is THE topic for the decades ahead. What role do and should the media play in treating the "story of the century"? What are the current strenghts and weaknesses of the media? What must be improved? How can entertainment programs be used to bring the message home? </font><br>
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<font face="Microsoft Sans Serif">Organizations like Internews, Panos and the iied (International Institute for Environment and Development), media21 in Geneva and others have been working on this topic for a considerable time already. And there is little need to mention Copenhagen in December and what depends on it. This all provides a great deal of valuable expertise and experience around for the benefit of next year´s Global Media Forum at the end of June here in Bonn . </font><br>
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<font face="Microsoft Sans Serif">Organizations which have either already agreed to support the conference actively or which have shown interest to do so include UNESCO, ABU, the UN Climate Change Secretariat, CBA, Canal France International, Reporters Without Borders, SIGNIS, GPACC, Critical Distance, BICC, the Wuppertal Institute, Institute for Advanced Study in the Humanities (KWI), Potsdam Institute for Climate Impact Research (PIK), German Federal Ministry for Education and Science, DEG, InWEnt, Climate Broadcasters Network - Europe, International Youth Conference for Environment... the list goes on and on. </font><br>
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<font face="Microsoft Sans Serif">The vast majority of the scientific world agrees that the environment would collapse with an increase in global temperature beyond 2° Celsius. Combating global warming and its potential dangers requires various forms of action. </font><br>
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<ul><b><font face="Microsoft Sans Serif">Adaptation</font></b><font face="Microsoft Sans Serif"> - minimizing the effects of unusual and extreme weather events such as heat waves, wind storms, floods and droughts. </font><br>
<b><font face="Microsoft Sans Serif">Mitigation</font></b><font face="Microsoft Sans Serif"> - reducing the causes of climate change and global warming (designing energy policy, advancing renewable energies, eliminating the use of fossil fuels). </font><br>
<b><font face="Microsoft Sans Serif">Vision</font></b><font face="Microsoft Sans Serif"> - transforming into a post-fossil fuel, sustainable, low-carbon society. </font></ul>
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<font face="Microsoft Sans Serif">All of this requires a fundamental change in attitude, behavior and lifestyle at an individual level as well as in the economic and political realms at large. Here is where media can and must play a crucial role. These matters of consciousness and awareness are profoundly shaped by the media. </font><br>
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<font face="Microsoft Sans Serif">The 2010 conference will bring together media users and producers, scientists, peace keeping and conf lict prevention specialists, energy industry experts, policy makers as well as representatives from international, grassroots and non-governmental organizations to discuss how to harmonize individual and collective action in order to steer the world away from a foreboding future and instead toward genuine sustainability. The role the media play in this process will consistently be in focus during the three-day conference. </font><br>
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<font face="Microsoft Sans Serif">Topics include so far: </font><br>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Climate change - the road ahead </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Ways towards a low-carbon economy </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Costs and consequences of adapting to global warming and the impact on North-South relations </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Understanding science and negotiations under post-Copenhagen conditions </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">The media's role in scientific scenarios and infrastructure change </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Raising awareness and galvanizing action in audiences </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">The role of the media in preserving the basis of people's existance </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Taking stock of climate change in the news worldwide </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">The special responsibility of public broadcasters </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Communicating climate information: the media, PR and education </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Tense relations between journalists and scientists </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Objectivity at stake? Journalism and "green" companies </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">From science journalism to mainstream media </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Journalists as eyewitnesses of climate change </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Responding to global warming skepticism </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Gender and climate change </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Localizing global issues </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Coverage vs. advocacy. Does the media guide or reflect cultural shift? </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">Climate-induced migration </font></ul>
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<ul><font face="Symbol">· </font><font face="Microsoft Sans Serif">The information gap in developing countries and the role of the (new) media </font></ul>
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<font face="Microsoft Sans Serif">The documentation of this year´s Deutsche Welle Global Media Forum "Conflict prevention in the multi-media age" can be downloaded </font><a href="http://www.dw-gmf.de/download/GMF-Doku-2009-web.pdf" target="_blank"><u><font color="#0000FF" face="Microsoft Sans Serif">here</font></u></a><font face="Microsoft Sans Serif">. </font><br>
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<b><font face="Microsoft Sans Serif">Conference Secretariat </font></b><br>
<font face="Microsoft Sans Serif">Deutsche Welle Global Media Forum </font><br>
<font face="Microsoft Sans Serif">Organisation: DW – MEDIA SERVICES GmbH </font><br>
<font face="Microsoft Sans Serif">Kurt-Schumacher-Str. 3 </font><br>
<font face="Microsoft Sans Serif">53113 Bonn , Germany </font><br>
<font face="Microsoft Sans Serif">Phone: +49.228.429-2142 </font><br>
<font face="Microsoft Sans Serif">Fax: +49.228.429-2140 </font><br>
<u><font face="Microsoft Sans Serif">gmf@dw-world.de </font></u><br>
<a href="http://www.dw-gmf.de/" target="_blank"><u><font color="#0000FF" face="Microsoft Sans Serif">http://www.dw-gmf.de/</font></u></a><font size="4" face="Microsoft Sans Serif"> </font><br>
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<a href="http://www.dw-gmf.de/"><img src="cid:1__=4EBBFCE2DFABB8B68f9e8a93df93@dw-world.de" width="468" height="60" alt="Deutsche Welle Global Media Forum" border="0"></a><br>
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<font size="2" face="Microsoft Sans Serif">The conference is co-hosted by the Foundation for International Dialogue of the savings bank in Bonn and supported by the German Foreign Office, the State Government of North-Rhine Westphalia, the European Regional Development Fund and the City of Bonn. </font></body></html>