[FoME] Audience Research in Media Development: Is it Fo(r) ME?

Christoph Dietz Christoph.Dietz at CAMECO.ORG
Di Jul 29 16:12:30 CEST 2014

The Catholic Media Council (CAMECO)
and the Forum Medien und Entwicklung (FoME) [i]
sincerely invite you to the 10th FoME-Symposium

Audience Research in Media Development: Is it Fo(r)ME?
5th-7th November, 2014
Gustav-Stresemann-Institut, Bonn, Germany

Audience research is of crucial interest to all those involved in the
media. Journalists, editors and producers need to match programming and
coverage to their target audiences. Media owners need to convince
advertisers, that their respective media outlets will reach a specific
audience, both in terms of size and composition. And advertisers and
campaigners need information in order to select adequate channels to get
their message across.

However, international media assistance rarely pays attention to
audience research as key to both improving media performance and
strengthening financial sustainability. In quite a number of developing
countries reliable media usage data are hardly available, resulting in a
lack of market transparency. Local media often lack knowledge or
resources to commission audience research, or to conduct it themselves.
Few media development programmes have integrated audience research as
part of their project planning, monitoring and evaluation cycles.

The FoME symposium presents and discusses examples, where audience
research has been used to enhance the performance of media houses and
development programmes, and it aims at stimulating the debate on how
audience research capacities in developing countries can be

The symposium will be organised around four angles:

Audience Research & Media Development discusses the role for
international media assistance in audience research and provides
insights into real-world examples, where audience research has become an
integral part of media programming. 

Audience Research under Difficult Conditions presents experiences from
war-torn countries and other areas, where conditions are challenging for
political or logistic reasons.
Defining and Segmenting Audiences will look at a number of different
approaches to understanding audiences, including approaches such as
value-based segmentation and media user typologies. 
Strengthening Audience Research Capacities will be about establishing
national research standards and institutions, and helping local media to
develop their ability to carry out or analyse research themselves.
Have a look at the programme at
Confirmed speakers include:
Gavin Anderson, The Springfield Centre, United Kingdom 
Matthias Arnold, Sinus Institut, Germany

Jarred Cinman, Interactive Advertising Bureau (IAB) / Native VML, South

Pablo Diego-Rosell, Gallup, Spain 
Natalie Forcier, Forcier Consulting, South Sudan 
Paul Haupt, Pan African Media Research Organisation (PAMRO), South
Jad Melki, American University of Beirut, Lebanon 
Mark Nelson, Center for International Media Assistance (CIMA), USA 
Francis Nyamnjoh, University of Cape Town, South Africa 
Maria Sadovskaya, European Radio for Belarus, Poland 
Erick Torrico, National Media Observatory (ONADEM), Bolivia 
Pamela Vallance, BBC Media Action, United Kingdom
Learn more about the speakers at

The "all-inclusive" conference fee is €250.-, including the
registration fee, full board and lodging (two nights) at
Gustav-Stresemann-Institut. This offer is only valid until 8th
September, accommodation at the conference hotel may not be available
after that day. The registration fee without accommodation (including
meals) is €150.-.

Please register until 8th September:

If you have any further questions, do not hesitate to contact us:
irmgard.ehlert at cameco.org (registration & organisational matters),
christoph.dietz at cameco.org (concept & coordination).

We look forward to welcoming you in Bonn!

We are delighted that the Conference of International Broadcasters'
Audience Research Services (CIBAR) is holding its annual conference in
Paris from November 3-5 http://www.cibar.org/p_conferences_2014, so
participants of both conferences may easily be able to attend the other
event as well.

[i] FoME is a network of organisations from German-speaking countries,
active in international media development, including Catholic Media
Council (CAMECO), Deutsche Welle Akademie, Friedrich-Ebert-Stiftung
(FES), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ),
Konrad-Adenauer-Stiftung (KAS), Media in Cooperation and Transition
(MICT), n-ost Network for Reporting on Eastern Europe, Reporters Without
Borders Germany, Robert Bosch Foundation, Zurich University of Applied
Sciences Winterthur (ZHAW).

Christoph Dietz
Postfach 10 21 04
D-52021 Aachen, Germany
Tel.: 0049 - 241 - 70 13 12 14
Fax: 0049 - 241 - 70 13 12 33
christoph.dietz at cameco.org

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