[FoME] Final Program: BRICS and their Evolving Role in Developing Media Markets, Oct. 10-11, Berlin

[Kaesgen Christiane (Bosch-Stiftung)]

Robert Bosch Stiftung and the "Forum Medien und Entwicklung" (FoME) invite you to the FoME Symposium 2013:

Promoting Alternative Views in a Multipolar World: BRICS and their Evolving Role in Developing Media Markets

Venue: Robert Bosch Stiftung, Französische Strasse 32, 10117 Berlin

Registration required until Monday, September 30, 2013 at www.forum-medien-entwicklung.de.

In the course of their economic expansion, the emergent powers around the globe have also recognized the value of soft power in international relations. Especially the BRICS countries, Brazil, Russia, India, China, and South Africa, are no longer leaving the field of global communications to Western nations, but, on the Internet and on television screens, are taking an active role in controlling the sovereignty of interpretation over political and social discourses.
 
As part of their public diplomacy, the Chinese and Russian governments pursue the targeted expansion of information broadcasting stations in countries that are of strategic interest to them. China is additionally involved, particularly in Africa, in media development cooperation in the form of media training and collaboration, journalistic informational tours, and technological investments. The film and television industries of India and Brazil have gained a firm position in the programming of
many national television networks - especially in developing and transition nations - influencing the media and public-opinion market and, by way of their cultural products, impinging on societal debates.
 
The 2013 FoME Symposium illuminates aspects of these more recent developments:

=> On what premises do the rising global powers - some of whom are themselves still recipients of international media assistance - become active in the media markets in developing and transition countries?
=> What are their strategies and concepts, what journalistic standards are imparted, and how are new actors perceived in the target countries?
=> How do the national media of the target nations, Western governments, and civil society organizations react to the increasingly competitive environment
of media development cooperation?
 
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Thursday, 10 October 2013

=> Keynote: Soft Power and Emerging Nations: Media (Development) for the National Cause
Daya Thussu (University of Westminster, London)

=> How Moscow Understands the Role of Media to Achieve Soft Power
Alexey Dolinskiy (Ward Howell Institute, Moscow)

=> Panel Discussion: The Russian Approach and its Application and Perception in Central Asia
Alexey Dolinskiy (Ward Howell Institute, Moscow); Ivan Rodionov (Ruptly Video News Agency, Berlin, Germany), Elmira Toktogulova (Media Consult Foundation, Bishkek, Kyrgyzstan)

=> Country Case South Africa: Approaches towards Media Development in the Region and Perception of International Media Assistance
Herman Wasserman (Rhodes University, Grahamstown, South Africa)

=> Country Case China: Strategies and Objectives to Attract New Audiences Abroad
Anbin Shi (Tsinghua University, Beijing, China)

=> Panel Discussion: The Chinese Strategy and its Application and Perception in African Countries
Anbin Shi (Tsinghua University, Beijing, China); N.N. (Xinhua News Agency, China News for World Service, Beijing); Jillo Kadida (The Star, Nairobi, Kenya); Herman Wasserman (Rhodes University, Grahamstown, South Africa)

=> Plenum Discussion: Comparisons, Similarities, Distinctions of Russian, Chinese and South African Approaches

=> Working Groups: Media Assistance Challenges and Changing Expectations

Friday, 11 October 2013

=> Country Case India: Soft Power Made by Bollywood
Daya Thussu (University of Westminster, London)

=> Effects of Indian Soft Power in Egypt
Naila Hamdy (American University, Cairo)

=> Brazilian Soft Power: Telenovelas in Africa and elsewhere
Joseph Straubhaar (University of Texas at Austin)

=> Effects of Brazilian Soft Power in Mozambique
Ouri Pota Pacamutondo (Radio Mozambique, Maputo)

=> Promoting Alternative Views in a Multipolar World: Final Statements of Symposium Speakers

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We look forward to welcoming you in Berlin!

Contact for organisation and logistics: Nina Otte-Witte fomesymposium2013 at gmail.com 

Contact at the Robert Bosch Stiftung
Christiane Käsgen
Robert Bosch Stiftung GmbH
Heidehofstr. 31
70184 Stuttgart
Tel: +49 (0) 711/460 84-684
Fax: +49 (0) 711/460 84-10684 <http://tel://4608410684> 
christiane.kaesgen at bosch-stiftung.de 
www.bosch-stiftung.de 
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