[FoME] Road Map to Public Service Broadcasting

[Christoph Dietz]

Elizabeth Smith
A Road Map to Public Service Broadcasting
Asia-Pacific Broadcasting Union (ABU); UNESCO; Commonwealth
Broadcasting Association (CBA), 2012, 64 p.

Download:
http://unesdoc.unesco.org/images/0021/002156/215694e.pdf 

Conclusion, p. 57:

Transforming the broadcasting of a country from state to public service
is a long, hard and difficult road to travel. It is, however, well worth
doing. It cannot be done without the support of the public, the
opinionformers and the government, but if these are specifically
targeted, it should be possible to achieve over a number of years. There
is no need to be pessimistic about the future of Public Service
Broadcasting in the digital age. There is a huge range of broadcasting
emerging, ideally with key public service values at the core. PSBs will
offer “most trusted” websites, informed blogs, balanced political
coverage in the news, and fair election coverage. Because of the range
and quality of their programming, Public Service Broadcasting will shine
out alongside programming made at low cost for the greatest financial
return. At the heart of PSB values is concern for the citizen in all his
or her diversity and language competencies: many people will enjoy other
offerings but when it comes to a disaster, political upheavals, major
national events, or the need for mother tongue content, or even
“something different”, it is to the Public Service Broadcaster
that they will turn – even in a world of 500 available channels.
Through the opportunities offered by digital technology, the Public
Service Broadcaster is not only a source of discovery and delight but
the route for ordinary people to communicate with leaders in all sorts
of fields, and to influence the way things develop.

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Christoph Dietz
CAMECO
Postfach 10 21 04 
D-52021 Aachen, Germany
Tel.: 0049 - 241 - 70 13 12 14
Fax: 0049 - 241 - 70 13 12 33
christoph.dietz at cameco.org 
http://www.cameco.org