[FoME] Friedrich-Ebert-Stiftung/fesmedia Africa: New study pilots methodology for assessing sustainability of community broadcasters

[Blanka Balfer]

Dear all,

Sustainability eludes community broadcasters throughout the world, not 
least in Africa where, two decades after broadcasting reforms prompted a 
mushrooming of community radio and, to a lesser extent, television 
stations, most struggle to make ends meet.

Faced with this quandary, community broadcasters in Namibia, one of the 
first African countries to legislate for community broadcasting, and the 
media project of the Friedrich-Ebert-Stiftung in Africa (/fesmedia 
Africa/) decide to investigate further:

*The sustainability of community broadcasting in Namibia - an assessment 
and plan of action*
     by David Lush and Gabriel Urgoiti

The study found that, in their struggle to generate the income for 
day-to-day running costs, stations become detached from their 
communities, and end up competing - usually unsuccessfully - with 
better-resourced commercial broadcasters.The solution, the study 
suggests, is to invest in strengthening community participation, rather 
than diluting this vital ingredient in a bid to save money, as has 
tended to be the case, particularly when donor funding dries up.

Read more:
http://fesmedia.org/statements-and-reports/detail/datum/2011/11/03/participation-and-trust-the-key-new-study-pilots-methodology-for-assessing-sustainability-of-commun/

Link to the study:
http://fesmedia.org/fileadmin/files-fesmedia.org/Namibia_Community_Broadcast_Sustainability_Report_final_16.08.2011.pdf

Kind regards
Blanka Balfer

-- 

/Blanka Balfer/

/Programme Manager

/

P.O. Box 23652

Windhoek

Namibia

Tel.: +264-61-237 438

Fax.:+264-61-237 441

URL: http://www.fesmedia.org <http://www.fesmedia.org/>

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