[FoME] Medien- / Kommunikationsförderung der UN + Evaluierung

[Christoph Dietz]

Zwei neue Publikationen zur Medien-/Kommunikationsarbeit von
UN-Organisationen:
 
1. Communication for development: strengthening the effectiveness of
the United Nations
New York: United Nations Development Programme (UNDP), Bureau for
Development Policy, 2011, 127 p.
Download:
http://www.unicef.org/cbsc/files/Inter-agency_C4D_Book_2011.pdf 
 
Zitat aus dem Abstract (S.9):
 
The publication begins by outlining four interlinked C4D approaches
used by United Nations organizations: (i) behaviour change
communication; (ii) communication for social change; (iii) communication
for advocacy; and (iv) strengthening an enabling media and
communications environment. The section shows how C4D helps to reinforce
many of the core principles that underpin the common United Nations
approach to development at the country level, including adherence to a
human rights-based approach, national ownership, gender equality and
development effectiveness. It goes on to provide a snapshot of the
diversity of C4D application across selected United Nations
organizations. Finally, the section illustrates how the collaboration of
United Nations organizations on a range of C4D issues supports the
‘One UN’ agenda at global and national levels. Part two provides
an in-depth exploration of Communication for Development efforts within
seven United Nations agencies, programmes and funds: FAO, ILO, UNAIDS,
UNDP, UNESCO, UNICEF and WHO. Each organization’s section provides an
overview of how Communication for Development approaches help to achieve
the organization’s mandate and objectives, while also highlighting the
role of C4D in promoting the core tenets of rights, equality and equity.
The overview is followed by case studies that demonstrate C4D in
practice either as part of a larger project or as a ‘stand alone’
project contributing to the strategic objectives of the organization as
well as of the partner governments. The case studies showcase the
relevance of C4D approaches in a wide range of sectors in which United
Nations organizations work.
 
Die Publikation ist insofern bemerkenswert, als hier meines Wissens
erstmals im UN-Kontext eine klare Unterscheidung in die vier oben
genannten "approaches" eingeführt wird. Den "approaches" entsprechend
ist die Bandbreite der aufgeführten Projektbeispiele groß: sie reicht
von der Förderung journalistischer Ausbildungsstätten in Afrika (UNESCO)
über Farmer-IKT-Projekte in Ägypten (FAO) bis zur globalen
Anti-Raucher-Kampagne (WHO). Sie ist außerdem die erste Publikation zu
diesem Themenbereich, die gemeinsam von 7 UN-Organisationen
herausgegeben wurde.

2. Researching, monitoring and evaluating communication for
development: trends, challenges and approaches
von June Lennie und Jo Tacchi
United Nations Inter-agency Group on Communication for Development,
2011, xvii + 136 p.
Download:
http://www.unicef.org/cbsc/files/RME-RP-Evaluating_C4D_Trends_Challenges__Approaches_Final-2011.pdf

 
Diese Publikation stellt die aktuell diskutierten Ansätze zu Monitoring
und Evaluierung von "communication for development" im Kontext von
UN-Organisationen dar.


Christoph Dietz

>>>>>>>>>>>>>>>>>>>>>>>>>>
 
Dr. Christoph Dietz
CAMECO
Postfach 10 21 04 
D-52021 Aachen, Germany
Tel.: 0049 - 241 - 70 13 12 14
Fax: 0049 - 241 - 70 13 12 33
christoph.dietz at cameco.org 
http://www.cameco.org